DISCOVER   ECOFIRST

The Company

EcoFirst Consolidated Bhd was established in 1973 and listed on the Main Board of Bursa Malaysia in 1984. We are a diversified group with core businesses in Property Development, Property Investment, Property Management and a pilot project in Biotechnology.

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Vision

We aspire to be the leading, successful pioneers and builders of innovative businesses in the region.

Mission

Leveraging on the experience and expertise amassed over the years and constantly acquiring new knowledge, we strive to achieve successes in our business undertakings. We are committed to delivering exceptional value to our customers, business partners, shareholders and other stakeholders.

Philosophy

Learn And Innovate

We have a great desire to learn so that we can continuously improve and innovate to achieve excellence in our business objectives. We anticipate changes and we are ready to accept new ideas in meeting our goals.

Teamwork

We believe in teamwork. Our unity will enhance the company fundamentals and achieve our collective goals.

Entrepreneurship

We challenge the conventional. We work together in the spirit of entrepreneurship with full commitment to grow and achieve effectiveness.

Professionalism

We set high standards of professionalism and abide by them. We are confident that our business will grow with the application of strong ethics in our business approach.

Value Human Capital

We believe in the development of our human capital to build an effective team.

Milestones

13 November 2015

Upper East @ Tiger Lane Ipoh awarded ‘Best Low-rise Condominium’ Award by Malaysian Property Press Awards 2015 (MPPA15). The award ceremony aims to recognise outstanding property personalities and distinguished organisations for their contributions to the industry, highlighting the nation’s most dynamic property players that have dominated the pages of various newsprints with their positive impact on the industry during the course of the year.

3 November 2015

Upper East @ Tiger Lane Ipoh chosen by consumers as the best property development in the Northern region and awarded the “Best Northern Development” Award by iProperty.com Malaysia People’s Choice Awards (PCA). iProperty.com Malaysia’s PCA is the only consumer selected awards for property developers. The inaugural event was launched in 2014 and received overwhelming support from both developers and consumers. The award provides developers with the highest recognition in the industry as it is purely chosen by consumers who are the ultimate property buyers.

3 September 2015

EcoFirst has an option to acquire 25 acres of freehold prime land in Ulu Kelang from Harta Villa Sdn Bhd. EcoFirst had a time frame of 30months, from 20th April 2015 to 19th October 2017 to exercise this option and complete the land acquisition. Upon shareholders’ approval obtained on 6th October 2015, EcoFirst has exercised its option by entering into a Special Purchase Agreement with Harta Villa Sdn Bhd.

Combined with EcoFirst’s earlier land acquisition of 62 acres from Zurich Insurance Sdn Bhd, Ecofirst now owns a landbank totaling 87 acres – one of the largest remaining freehold land in the Klang Valley. The Group has earmarked this 87 acre land to build a mixed development project – residential, commercial and retail, which will be known as Ampang Ukay@ Ulu Kelang. The land is strategically located approximately 10km from KL City center and is accessible from KL via Jalan Tun Razak, AKLEH highway and MRR2. This development will drive the growth of EcoFirst over the next 10 years with an estimated Gross Development Value of over RM3 Billion.

27 Aug 2015

Dato’ Tiong Kwing Hee awarded ‘Asia Pacific Entrepreneurship Awards (APEA) 2015 – Outstanding Category’. The APEA award is a regional award that recognises outstanding entrepreneurship and honour individuals who have shown great entrepreneurial spirit in leading, growing and contributing to their organizations, communities and countries. As an experienced turnaround expert, Tiong brings an ability to create effective and dynamic teams to support the new corporate culture he cultivates in every company he revives. This is how, in the space of 5 years, Tiong has transformed EcoFirst Consolidated Bhd and regained the trust of customers, shareholders, employees and financial institutions. By bringing out the best in people, Tiong brings out the best in a company.

31 May 2015

For the year ended May 31, 2015, EcoFirst Consolidated Bhd saw its group revenue more than triple to RM81.2 million from RM24.4 million in the preceding year generated based on recurring income from its two shopping malls and contributions from its Upper East @ Tiger Lane luxury condominium development in Ipoh, Perak.

2 September 2014

1Segamat mall has proudly won the Best Decoration, Cleanliness and Lighting Competition under commercial category at the Segamat District Council level in conjunction with 57th Merdeka Celebration.

8 July 2014

Published of business write-up on EcoFirst Group’s milestones and turnaround plans through interview session with Group CEO, Dato’ Tiong Kwing Hee in the 99th edition of International Business Review magazine.

25 July 2014

Pre-launching of high-end condominiums with five 12-storey blocks consisting of 7.5 acres of land at Upper-East @Tiger Lane in Ipoh received overwhelming response from buyers with sixty percent booked sales.

25 August 2013

Thousands throng to 1Segamat shopping mall to greet Sultan of Johor, DYMM Sultan Ibrahim Ibni Almarhum Sultan Iskandar in conjuction with the annual royal engagement with rakyat event. It was a great honour to have Sultan Johor officiated the grand opening of 1Segamat shopping mall. Other activities organized on the same day including a 15-minute recorded video of rakyat engagement with Sultan since 2007 and basketball throwing competition at the indoor amusement park in 1Segamat shopping mall.

14 March 2013

Dato’ Tiong Kwing Hee was awarded “Built-To-Last Award” in the inaugural Asia-Pacific Enterprise Leadership Awards (APELA) 2013 at Marina Bay Sands, Singapore. This prestigious regional award recognizes and honors the achievements of leaders in the areas of sustainable development, corporate responsibility and CSR.

11 May 2012

1Segamat mall has successfully attracted 45,000 patrons a month to the mall after its soft opening. One of the main attractions is the eight-hall cineplex, operated by Lotus Five Star. The mall will bring greater vibrancy to the area and enhance its real estate value.

7 Jan 2012

South City Plaza has been transformed as wholesale point with approximately 850 units to be tenanted. The Scope Wholesale Point covers an area of 226,000 square feet involving 5 zones with centralized airconditioners.

11 Dec 2011

The one and the only cinema in Segamat with 8 cineplex including 2 units with 3D facility has started operation at 1Segamat mall by Lotus Five Star Cinemas on 15 December 2011. Overwhelming response was received and the cineplex is definitely a crowd puller to the mall.

22 Dec 2011

Tenants Signing Ceremony for 1Segamat mall was officiated by YDP Majlis Daerah Segamat, Encik Ismail Abu on 22 December 2011. This modern shopping mall will be a one-stop entertainment centre for Segamat residence besides providing ample business and job opportunities to nearby residence as well.

31 Oct 2011

Ecofirst Consolidated Bhd has turned around with a net profit of RM8.67 million for its financial year ended May 31 (FY11), is poised for new growth phase with the revival of long abandoned retail mall in Segamat, new property development projects including The Academia at South City Plaza, Taipan commercial centre at Ipoh and iron ore mining in Indonesia.

22 Jul 2010

1Segamat mall which has been abandoned more than six years ago has been revived and started re-commencement of construction in May 2010. The construction was completed within 18 months.

16 October 2009

Mr Tiong Kwing Hee was awarded the prestigious Golden Bull Award 2009 at Genting International Convention Centre on 16 October 2009 in recognition of his outstanding performance and achievements.

27 Jun 2009

Mr Tiong Kwing Hee, Group CEO, is named as one of the panelists for the “CEO Forum on riding out the current Global Economic Crisis” held on 27 June 2009 at the Exchange Square, Bursa Malaysia. Together with other panelists are Group CEO from Cuscapi Bhd, Group CEO from Khind Holdings Bhd, Director & Head of Research of Alliance Research Sdn Bhd and President of Help International Corporation Bhd.

25 Apr 2009

Group CEO, Mr Tiong has been interviewed by Star about EcoFirst eyeing projects worth over RM200mil. “The group hopes to raise about RM80mil to RM100mil through the issuance of sukuk bonds by year-end to finance the building of two high rise buildings on top of the mall as well as the mall’s refurbishment.Plan to invest about RM40mil to RM50mil to acquire two manufacturing companies by the middle of next year and have identified three potential candidates.Also currently negotiating for a long-term food ration supply contract. We anticipate an average additional income of RM3mil per annum from both divisions.”

22 Apr 2009

Group CEO, Mr Tiong has been interviewed by Star about EcoFirst rebrands education mall.“We aim to sell the property to real estate investment trusts once we achieve our targeted yield within seven years,” he told StarBiz.Currently, about 4,000 students are receiving higher education and vocational training offered by eight institutions at the five-storey mall in Seri Kembangan, Selangor.The group targets to increase the number of students at the mall to 6,000 by year-end and 10,000 by end of next year. “We still have about 70,000 sq ft reserved for educational tenants.”To enhance the value of its property, EcoFirst plans to build two blocks of 13 to 14-storey apartments which can house about 3,000 students on top of the mall to be leased to SEGi.With a gross development value of RM75mil to RM80mil, the serviced apartments were expected to be completed within 24 months after construction starts in the fourth quarter.”

Board Of Directors

Dato’ Syed Ariff Fadzillah Bin Awalluddin

Dato’ Syed Ariff Fadzillah bin Awalluddin

Chairman/Independent Non-Executive Director
Dato’ (Dr.) Teoh Seng Foo

Dato’ (Dr.) Teoh Seng Foo

President/Non-Independent Executive Director
Dato’ Tiong Kwing Hee

Dato’ Tiong Kwing Hee

Group CEO / Executive Director
Dato’ Amos Siew Boon Yeong

Dato’ Amos Siew Boon Yeong

Independent Non-Executive Director
Dato’ Boey Chin Gan

Dato’ Boey Chin Gan

Independent Non-Executive Director
Ng Hock Heng

Ng Hock Heng

Independent Non-Executive Director
Dato’ Teoh Seng Kian

Dato’ Teoh Seng Kian

Alternate Director to Dato’(Dr.) Teoh Seng Foo

The Team

Final Group Photo as at 13.4.16 (1)
Dato’ Tiong Kwing Hee

Dato’ Tiong Kwing Hee

Group CEO / Executive Director
Caroline Wambeck

Caroline Wambeck

General Manager, Finance & Operations
Sally Tang

Sally Tang

General Manager - SCP
Janice Loh Chuen Yann

Janice Loh Chuen Yann

General Manager, Marketing & Retail Leasing
Wong Cheng Yee

Wong Cheng Yee

Complex Manager - 1Segamat Mall
Yee Sook Ching

Yee Sook Ching

Senior Finance Manager
Chew Yet Gor

Chew Yet Gor

HR & Administration Manager
Lim Bee Teng

Lim Bee Teng

Legal Manager
Vincent Yong Tick Foo

Vincent Yong Tick Foo

Project Manager
Ng Teck Hoe

Ng Teck Hoe

Project Director
Tan Fong Shian

Tan Fong Shian

Company Secretary
So Hsien Ying

So Hsien Ying

Internal Audit Manager
Mohamad Zaki Bin Saad

Mohamad Zaki Bin Saad

Operations Manager - SCP
Irene Tan Chwee Hiok

Irene Tan Chwee Hiok

Marketing, Leasing and A&P Manager - SCP
Low Chean Khow

Low Chean Khow

Building Maintenance Manager - SCP
Sarina Binti Nanyan

Sarina Binti Nanyan

Assistant Credit Control Manager - SCP
Noraini Binti Hussain

Noraini Binti Hussain

Administrator - Fantasy Bowl